Sohu is now badly in need of microblogging marketing tool to force the introduction of this so-called "micro-You Are the One" campaign is to learn from the successful experience of Facebook, Facebook is also a friend from school, started in Zhang seems that the link between sex friends "has been the basic needs", thus, Zhang decided that the "micro-Bo Bride and Groom" can do, but also to make a "fixed program."
Domestic social networking is still in the early stage of development
Zhang said, microblogging is the all-encompassing, in the opinion leaders do not ignore the many issues discussed on the premise, Sohu, or to get out of his character is entertainment, fashion, life. "Micro-Bo is currently the largest task is to expand the user base, user base is large enough, the business model is a natural thing, and Facebook in this regard has been very clear direction."
When it comes to competition with Sina microblogging issues, Zhang said the race is far from over, "We are still in their way, although the scale than Sina microblogging is still relatively small, but growing fast . just the rise of social networking in China, which last several different angles to provide the service is still far from conclusive. " Zhang Take for example the development of U.S. social networking, social network development from the United States beginning in 2005, to 07 to enter rapid development period, 2009 to determine the pattern began to emerge, a social network of the United States took years before the formation of 4,5 trade patterns, China's development of social networks 1,2 years now, still in the early days, the war has just begun.
Input method is a browser Army fighters take off
Of mens MBT Sohu's current business lines and products, Zhang made such an analogy is the army ground forces Sohu Sogou input method is, the Air Force Prada Handbags is the need for computing on the server side of business such as news, MBT SNS, and the video is and Sohu with the Air Force, the Army's property, then spy cameras
take off the fighter is MBT shoes the browser, which is the ground the client, allowing you to enjoy in the cloud is the cloud of weapons of all services Sogou browser.
Zhang said that in the past year, and Sohu Sogou video of the development is satisfactory.
"Sohu microblogging development effort, the already invested tens of millions of yuan, our reserves of 6 billion dollars."
Temporarily involved in e-commerce
Finally, Zhang also stressed that, jimmy choo sandals in addition to micro-development effort is focused outside Bo, Sogou, video, media and games are also the focus of the future. But not going to spend too much energy in e-commerce, Zhang said, "For e-commerce, I have not understand this, we do not do it, because it can not do everything."It is reported that so far, Sohu's advertising began to promote micro-Bo all over the country, buses across the country, radio stations in major cities and some roadside advertising are beginning to promote Sohu's advertising microblogging, jimmy choo and the phrase "to Sohu micro- Bo look at me, "the ad is also catching on. Zhang said the cost of the promotion jimmy choo shoes of micro-Bo also million yuan level, jimmy choo boots jimmy choo boots while Sohu microblogging jimmy choo pumps emphasis on celebrity and improve the operational strategy womens MBT has been to the tremendous popularity jimmy choo slingbacks
Sohu, microblogging growth in leaps and bounds there.
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